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Established in 1996 we’re a full service publicity agency that specialises in providing top quality Public Relations, Media Servicing, Marketing and more within Southern Africa.

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From our blog

Jamie Fine and On Fire Events Reschedule Tour After Postponement Due to Severe Weather

9th June 2025

Following the unavoidable postponement of her third South African tour…

Heading from Down Under Rises a New Star on the Scene J Mahon Returns with Soul-Stirring New Single “Begin Again” – Taken from Upcoming Album Begin Again, Again.

6th June 2025

With a voice that seems to echo from outer space…

Lefokolodi unleash debut album The Milk Was Finished Cause We Were Thirsty

24th May 2025

Alternative band Lefokolodi have officially dropped their highly anticipated debut…

MORE NEWS

Following the unavoidable postponement of her third South African tour earlier this year due to flooding, Jamie Fine and On Fire Events are thrilled to announce the brand-new dates for the highly anticipated tour!The Ottawa-born singer-songwriter will return to South Africa this September and October, bringing her emotionally powerful and honest performances to fans across the country.New South African Tour Dates:19th September – Pretoria, Padstal20th September – Port Elizabeth, Park Rugby Club24th September – Durban (Bluff), Harlequin Sports Ground26th September – Brits, North West, Laerskool Olienpark27th September – Johannesburg, Walter Sisulu Botanical Gardens01st October – Cape Town, Barnyard Tygervalley04th October – Stellenbosch, Van Der Stel Sports Club#JamieFine #Southafricantour ... See MoreSee Less

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With a voice that seems to echo from outer space and melodies that cut deep into the heart, belly, and mind, J Mahon emerges once more with a song that’s as emotionally raw as it is melodically luminous. His new single “Begin Again”, out now via UNIQUE RECORDS / Schubert Music Europe, offers listeners a vulnerable yet triumphant anthem.Watch the video - www.youtube.com/watch?v=QVgN1Sp50lMBuy / Stream Begin Again - bfan.link/begin-again-2Pre-order Begin Again, Again - bfan.link/begin-again-againWrapped in an upbeat, piano-driven arrangement, “Begin Again” draws listeners into an intimate world of resilience, self-reinvention, and emotional clarity. With the poignant lyric “I’d give my life to begin again”, Mahon speaks to universal themes of struggle and renewal, delivered with trademark honesty and a strong sense of self-awareness.“There have been so many times in my life where I’ve had to start over – changing countries, changing genres, getting clean,” shares Mahon. “This song is about those moments of transition. It was born in 2022 and held close until I was ready. When I finally recorded it with Syd Kemp, I found myself tearing up during the second verse. That never happens. It’s the most honest I’ve ever been in a song.”#jmahon #beginagain #newsingle #newvideo #BeginAgainAgain #chamberpop #alternative #indie #rock #uniquerecords #schubertmusic #plugmusicagency ... See MoreSee Less

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"Lefokolodi have certainly found their voice, sharpened their sound, and proven that they belong in the conversation. The journey from accident to intention is complete. In Lerato’s own words, “Cava Lefokolodi!” Thank you Texx and the City for the great review of The Milk Was Finish Cause We Were Thirsty from JHB genre defying unit Lefokolodi BandRead the full review here - ... See MoreSee Less

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