Today sees the release of the official video for the new Josh Middleton track Gone
Written by 15 year old Josh, the track features rapper Aewon Wolf and is already getting a positive response from radio all over South Africa.
The video was directed & produced by Tall Creatives and shot in a burnt down house in Douglasdale, Johannesburg.
Tall Creatives founders Brett & Claire Jones remembered it burning down and suggested using as a location for the video as it fit the concept perfectly.
The inspiration behind the video fits in with the theme of the song but in a more literal way.
Josh is being kidnapped by his past self (who was struggling to handle negative reviews) and is rescued by his future self (who can handle the negativity).
At the end of the video Josh is rescued by his future self before his past self kills him and his future career.
The name of Josh’s debut album “Never Give Up” is also revealed at the end.